Traditionally, content delivery networks (CDNs) were used to cache files close to consumers, enabling media publishers to stream video and gaming software to customers as quickly as possible, and allowing high-stakes web application providers to deliver web pages equally fast.

Eventually, application and content owners found these networks had use beyond caching that enabled digital experiences to be better, safer, and more personalized and profitable. The market responded with edge platforms, an evolution of CDNs that can handle the compute and data workloads that were historically the domain of data centers and clouds. Edge platforms are now a fundamental part of every consumer-facing business’s digital stack.

How does this evolution from traditional CDN to an Edge platform help businesses and improve consumer experiences?

Benefit 1: holistic security protection

With the proliferation of on-premise, cloud, and SaaS systems, technology leaders are struggling to protect an increasingly diverse and expanding attack surface area from bad actors. Further, leaders often tend to overcompensate by implementing chains of security solutions, creating single points of failure, and adding latency and performance bottlenecks between security layers. Given that the average web page generates 65-70 requests on mobile and desktop, and latency accumulates with every page, performance, in turn, is negatively impacted.

The distributed nature of modern applications across multiple clouds, on-prem data centers, and SaaS tools means that the traditional notion of a security perimeter is no longer applicable. To ensure holistic protection, organizations must adopt an edge-enabled solution that can be present across all these environments, otherwise, routing all traffic through a central office using VPNs can cause undesirable latencies and network costs.

By moving security to the edge – in front of cloud providers, application, and storage servers – your infrastructure and data is protected wherever it lives.

Benefit 2: increased consumer experience with speed and AI-driven personalization

Generally, the closer you can move compute to the user, the faster your application will be. Edge computing enables companies to push components of web applications down to the edge of the network and even into the consumer’s device, speeding up page loads on web and mobile devices.

To do so requires intelligent predictive prefetching, which anticipates what actions, data or content the consumer will need next, and pushes the info to their browser or mobile device in anticipation of the request. This effectively makes web pages and mobile screens load instantly.

In addition to speed, the edge can be the ideal layer to implement personalization informed by first-party data or AI algorithms. Organizations can use the knowledge of their end users’ preferences, keywords searches, and geolocation to display products that are relevant to the user in real time.

Benefit 3: reduced costs

Nearly 75% of executives consider edge computing a strategic investment, in part due to the lower cost of bandwidth. Edge computing allows local data centers to crunch their own data instead of sending it to a central data center or the cloud. By processing locally, the amount of transmitted data across the network is greatly reduced, resulting in less bandwidth and connectivity.

Remote servers or data centers act independently, regardless of outages or connectivity to the central data center. Removing dependency on a central network allows digital businesses to be more available and agile in constantly changing markets.

Edgio

To realize true cost savings from the edge requires a balanced approach. Sometimes, it’s more efficient to compute a workload in the cloud and cache it to multiple edge nodes, instead of having all nodes execute redundant work. That’s why it’s important to use a holistic application platform, such that of Edgio’s, that allows you intelligently leverage the capabilities of both the cloud and edge for peak performance and cost optimization.

Conclusion

Edge platforms are taking the market share of traditional CDNs and cloud providers for their wider range of use cases and advanced capabilities. Businesses are improving their security posture, performance, and consumer experiences, while reducing overall costs from edge compute and AI capabilities, real-time responses, and intelligent migration of workloads.

Edgio is a global edge network with an integrated developer-friendly platform designed to offer the highest levels of performance and protection for digital content, boosting overall revenue and business value.

Digital Transformation

Experts reveal that by 2027, cloud adoption will be mainstream, with 90% of enterprises implementing some kind of cloud strategy. What’s key is that, in the process, the cloud won’t just be a technology disruptor — it will be a business disruptor. 

What does this mean for your business? If you don’t tackle the challenges associated with cloud adoption today, you will be at a competitive disadvantage tomorrow. 

Cloud services can present a huge advantage for organizations pursuing digital and network transformations. Leaders see the cloud as a path to modernize their IT infrastructure, so they can achieve greater flexibility and agility, lower costs of operations, faster time to market, and heightened competitive advantage — just to name a few.

However, for each of these major benefits, there’s also an inherent set of obstacles. Let’s break down the benefits and the associated roadblocks that can derail your success:

Greater flexibility. Cloud services can be accessed from pretty much anywhere there’s connectivity. However, this user flexibility adds proliferating complexity for the network operations (NetOps) teams responsible for tracking and managing user experiences. Quite simply, instead of managing a single network for an employee base of 10,000, they’re now effectively managing 10,000 networks.More agility. Cloud services undoubtedly offer flexibility in deployment. However, these diverse services can vary substantially among cloud providers and they can be time consuming and expensive to manage.Lower costs of operations. While cloud providers can offer economies of scale, those advantages can quickly be eradicated if businesses incur costly outages and performance issues, and NetOps teams are saddled with lengthy troubleshooting efforts. Faster time to market. Cloudservices can provide businesses with a faster way to monetize new market offerings. However, without an effective way to ensure optimized availability and service levels, launching these new offerings can simply be too risky. Competitive advantage. All of the above advantages can translate to a competitive advantage — as long as there aren’t any failures. While cloud service providers may promise continuous, 24×7 availability, that’s not the reality. If you doubt that’s the case, I’d just point you to this article: The 15 Biggest Cloud Outages Of 2022.

Luckily, analysts predict that over the next five years, service providers will offer cloud-native solutions that address many key management and monitoring challenges. The question then becomes, do you wait five years for these advancements, or do you look for a solution today? The reality is that some software vendors have cracked the code in removing the blind spots associated with running services in the cloud. 

Here are the top five capabilities to look for:

High-scale, active testing that delivers end-to-end visibility, including beyond the edge of your enterprise network. Visibility into the impact of issues on users and application performance, enabling more intelligent prioritization and faster response.Synthetic transaction monitoring that delivers increased visibility into application performance, and how it affects the overall user experience.Trusted root cause analysis that enables your teams to identify the source of an issue, even if the problem arises in cloud, SaaS, or ISP networks. Actionable insights into cloud network performance metrics like voice/data loss, packet loss, latency, capacity, and more. 

With these insights, your NetOps team can quickly and confidently determine where the issue resides, and whether it’s the responsibility of the internal team, the cloud provider, or other service provider. 

Digital transformation success depends on modern architectures like cloud, SaaS, SD-WAN, and more. However, unless you have full visibility into the performance of these transformational technologies, your user experiences will suffer. In the process, your brand will take a hit and your competitive advantage won’t be an advantage for long.

Learn more here.

Multi Cloud

The tech industry has long been known for its lack of diversity and, as a result, there’s been a big push for companies to take DEI strategies seriously. Diversity not only helps organizations perform better but fostering equity and inclusion can also strengthen recruiting and retention rates, as well as overall employee satisfaction.

In fact, diverse companies have been shown to have a 2.5 times higher cash flow per employee and three in four job seekers and workers prefer diverse companies, according to data from a 2022 BuiltIn report. The report also found that diverse management increases revenue by 19% and gender-diverse companies report performing 15% higher financial returns than the industry median.

These five companies provide strong examples of successfully implemented DEI strategies that have helped diversify the talent pipeline, close skills gaps, and create opportunity for underserved populations. Through internship programs, apprenticeships, returnships, and other unique talent and upskilling programs, these examples can help inspire the right DEI strategy for your organization.

AllianceBernstein diversifies its tech talent pipeline

AllianceBernstein has been heralded in the financial services industry for its employee satisfaction, work environment, compensation, career opportunities, and diversity by The Everest Group. And it is the Nashville, Tenn.-based company’s wide-ranging DEI efforts that truly stand out.

AllianceBernstein works directly with job training nonprofit Year Up, which connects the global asset management corporation with tech talent from underserved populations. The company also offers career transition programs for former pro athletes and military members, and partners with the Nashville Software School to offer vocational training. AllianceBernstein also recently added full-time, paid apprenticeships, and tuition-free web development bootcamps alongside the Greater Nashville Technology Council (NTC). The company also recently launched an HBCU Scholars Program, providing up to 20 students with scholarships after completing a 9-week summer internship.

“The more perspectives we can have in the room, having different ideas, people that have different lived experiences, people that have different backgrounds — that really matters,” says Janessa Cox-Irvin, global head of diversity and inclusion at AllianceBernstein.

LinkedIn partners up for a more diverse IT future 

Like AllianceBernstein, LinkedIn also partners with job training nonprofit Year Up, but takes the relationship a step further by pairing an employee volunteership program with workshop events for Year Up students. Through a long-standing partnership that started in 2011 with the company’s first CEO, Jeff Weiner, LinkedIn has long been working to open and diversify its talent pipeline.

The company has a dedicated internal team with employees tasked with maintaining and growing the LinkedIn’s relationship with YearUp, which works to connect underserved young adults with opportunities in the IT industry through a career readiness program that includes an internship. Students are given training on hard and soft skills to prepare them for IT careers, along with hands-on experience in their desired field.  

LinkedIn offers two unique programs alongside YearUp: LinkedIn Coaches and Investment Days, which are referred to as InDays. Through the LinkedIn Coaches program, employees receive training to become coaches to help connect Year Up students seeking job advice and other career resources. On InDays, which occur twice a year, LinkedIn hosts all current Year Up students for an on-site event featuring career workshops, mock interviews, networking events, and resume workshops.

Corporate partners typically offer financial support and internship opportunities, but LinkedIn has invested even more by setting aside significant resources to support the relationship with Year Up. Year Up students get the chance to connect directly with LinkedIn employees, receive support on their resumes and LinkedIn profiles, attend mock interview workshops, and have the chance to network with professionals in the industry.

AAMC’s intentional DEI strategy helps employees flourish

The Association of American Medical Colleges (AAMC) is a prime example of how a strong and focused DEI strategy can help a company flourish. The organization’s DEI Council focuses on establishing employee resource groups, evaluating reporting systems for biases, and having a critical eye on inclusion at every level. The organization also hired a DEI director to build a small team under HR to serve as a dedicated leader focused on fostering inclusivity in the organization.

It was important to the leadership at AAMC to create a formal strategy and framework to address racism and to offer anti-racism training through the Sustained Dialogue Institute. The company has worked to eliminate bias in hiring to ensure a more diverse workplace, identifying and eliminating problematic terminology, and implementing DEI goals that are tied to leadership performance. It became important to the organization that they model DEI from the top down, making it something they put into regular practice, rather than just lip-service.

“Our formalized DEI strategy focuses on our workforce and challenges our workplace, culture, leadership, the ability to lead in an inclusive way, including partnerships, community engagement, outreach, and more,” says Yvonne Massenburg, chief human resources officer at AAMC.

The organization has focused on creating more avenues for employees to voice opinions and feel heard through town hall meetings, management meetings, and ongoing meetings with leadership where employees can connect with leadership. The goal is to create various pathways for employees to feel heard and seen, without fear that it will impact their career opportunities. It’s about fostering a welcoming environment where people feel comfortable challenging the status quo.

IBM returnship helps restart IT careers 

Taking time away from the tech industry can make it dauting to return, but programs such as IBM’s Tech Re-Entry Program help ease the transition. Program participants are called “returners,” and they aren’t interns, entry-level hires, or apprentices — they are viewed as highly experienced professionals with extensive backgrounds in IT. Therefore, the experience is shaped differently than it would be for a less experienced intern or apprentice.

One IBM returner, Anju Nair, had to take a 15-year break from her IT career to focus on her health and her family, deciding to return to her career once her daughter entered grade school. However, she knew the transition wouldn’t be seamless but soon found IBM’s Tech Re-Entry program and joined the data scientist program. She attributes the program to helping her build confidence and recognize her value to the industry.

“I was confident in my skills, because I had the prior experience, I knew what I was working towards, and I knew I was open to learning; but to get that opportunity is the toughest part,” Nair says.

The program is unique in that it focuses on experienced professionals, rather than entry-level workers or young adults. It’s meant to demystify the process of getting back into the industry, bridge any skills gaps in technologies or skills, and help candidates get a feel of the current corporate landscape. The program diversifies the pool of talented candidates by breaking down unfair barriers that have historically been in place for those with gaps on their resumes.

Accenture bridges IT gaps with apprenticeships

Accenture’s apprenticeship program is a strong example of how these training programs can fill skills gaps and diversity the IT talent pipeline. Apprenticeships offer the opportunity to “earn while you learn,” offering a nontraditional path towards a lucrative IT career. Accenture decided to launch its apprenticeship program when the organization realized they weren’t accessing all available pools of talent, especially candidates without a traditional four-year degree in IT, according to Pallavi Verma, Accenture’s senior managing director of North America Quality and Risk Lead.

“It’s really about providing opportunity for people and for us to open up our pool of people. There’s many pools of talent and we recognize that we shouldn’t be looking at just one pool of talent,” Verma says.

The apprenticeship programs are developed at a local level, enabling Accenture to ensure it is recruiting local talent and building relationships with local colleges and training programs. The program supports candidates enrolled in community college and those with a four-year degree in a nontechnical field who want to change career paths. Examples include an architect, a food truck operator, natural gas pipe fitter, and an English teacher who all wanted to be reskilled for IT roles through the apprenticeship program.

The on-the-job training provided by the apprenticeships enable students to learn through real-life scenarios that can’t always be replicated in a classroom setting. The apprenticeships create opportunity where it may not have existed before and open Accenture to tap into fresh perspectives, ideas, and backgrounds to create better products, services, and software.  

Diversity and Inclusion, Women in IT

Where are you right now, as you read this? Our educated guess would be a city. According to current figures from World Bank, around half of the world’s population — 56% to be precise — call cities their home. However, if we were to ask you the same question in 2050, those odds will have increased significantly.

Estimates from the same report suggest that in less than 30 years, 70% of the population will live in cities. In countries like the US, this figure is set to exceed 80%. It’s clear that urbanization is growing at a rapid rate. Cities are devouring a greater proportion of rural spaces — and an increasing number of people see them as providing the best opportunity for work and quality of life.

This growth places cities at the forefront of economic, social, and global concerns about energy and water use, traffic management, sanitation, and sustainability. To address those concerns, municipalities are increasingly turning to smart solutions that promise to improve infrastructure and governance. But how does a city know which vendors to trust? Which partners are most capable of bringing a city’s smart ambitions to fruition?

As with every high-growth market, regulation and certification often has to play catch-up. There are hundreds of companies promising the latest smart technology, the brightest and best innovations. Only relatively recently have organisations begun to evaluate and make efforts to agree upon the criteria for what qualifies a city as smart.

The AWS Smart City Competency partnership 

A smart city requires the proper mix of data, technology, infrastructure, and services to deliver sustainable and citizen-centric solutions. It’s important for city authorities to work with the right partners, ones that enable smart cities and help them thrive.

Amazon — more specifically Amazon Web Services (AWS) — has emerged as a leader in smart city certification with its Smart City Competency partnership. The initiative is designed to “support public sector customers’ innovations to quickly deliver smarter and more efficient citizen services.” As a trusted presence in the digital space, AWS is well positioned to deliver world-class recommendations to customers looking to build and deploy innovative smart city solutions.

The premise is fairly straightforward. The AWS Smart City Competency “will differentiate highly specialised AWS Partners with a demonstrated deep technical expertise and proven track record of customer success within the Smart City use cases.” The idea is that, through the AWS Smart City Competency, customers will be able to quickly and confidently identify approved partners to help them address smart city challenges.

The benefits are clear. When working with a certified AWS partner like Interact, you can feel secure knowing that the system has met and exceeded a high competence threshold. The partnership offers a host of additional benefits, including partner opportunity acceleration funding, discounted AWS training, and ongoing support and networking opportunities.

Opportunities from the World Bank, the UN, and elsewhere

The AWS Smart City Competency is just one example of an initiative designed to define smart city standards. World Bank, a voice of authority in the smart city space, has launched the Global Smart City Partnership Program (GSCP).

The Global Smart City Partnership Program was established in 2018 to help the World Bank Group teams and clients make the best use of data, technologies, and available resources. It is built on the understanding that technology – and data-driven innovations can improve city planning, management, and service delivery, better engage citizens, and enhance governmental accountability. Like the AWS program, the goal of the World Bank is to work closely with prominent smart city experts from all around the world and match them with certified partners they can trust.

The United Nations Development Program (UNDP) for Smart Cities shares a similar desire for aligning smart city customers and dependable vendors. The UNDP cites a number of factors by which smart city projects fail, including organisational culture, difficulties in achieving behaviour change, lack of technical expertise and leadership, and a singular focus on technology. Too often, the actual needs and realities of customers are overlooked; only by matching those customers with genuine smart city experts can a greater level of success be achieved.

Emerging smart city standards

For a city to truly become a smart city, it needs to integrate data-driven solutions across numerous application areas, from transportation and mobility to utility planning, waste management, and emergency response. This means it’s likely that decision makers will turn to numerous vendors to carry out individual projects.

But cities are not silos. They’re living, breathing entities — ecosystems in which each element impacts and interacts with the next. This makes the issue of interoperability a pertinent one.

According to Smart Cities World, “Public tenders for various smart city applications globally more and more include the requests for compliance to international standards . . . [V]endors want to make sure that their systems are future-proof and allow interoperability with other market players.”

Not only does this highlight the benefits of being recognised and certified by the programs we’ve discussed, but it places a greater onus on providers to ensure that their products adopt an open systems approach.

Emerging standards, best practices, and coordinated initiatives, along with a general increase in experience and expertise, has made it easier to recognise what a smart city is—and, crucially, what it is not. For cities with smart aspirations, choosing the right partner is integral to success. Certification programs like the ones mentioned here make it far easier to judge who those partners are. To find out more about Interact click here.

Artificial Intelligence, Banking, Education Industry, Financial Services Industry

As a service organization, Save the Children wants to know the impact of its programs.

And the information it needs to gather to make that judgment differs from data typically collected by reporting software, says Sarah Angel-Johnson, the UK-based NGO’s CIO and vice president of business and technology solutions.

Using traditional measures, around project outputs, was serving neither the workers nor the children they aid as well as the organization wanted. So Angel-Johnson and her IT team have been reframing their thinking, drawing on the principles of human-centered design. They’re creating personas, including one representing children, and considering scenarios from their perspectives, asking, “What do they need?”

“It has revolutionized how we approach technology and data,” Angel-Johnson says.

Angel-Johnson, herself a practitioner of human-centered design, says she started cultivating the discipline within her technology team soon after joining the nonprofit in 2020, believing that conventional IT has often missed the mark in what it delivers.

“My view of tech is it’s a ‘how’ and we’re often missing the ‘who,’” she says. “Everyone wants to adopt tech without asking, ‘Who will use it?’”

She compares that approach to making a car engine first, without considering what the driver actually needs from the engine. “In most organizations that I’ve seen, we start with tech and it’s the wrong place to start. We need to flip it,” she adds.

Human-centered design on the rise

Angel-Johnson describes human-centered design as “a mindset that puts people at the heart of any work; it’s around empathizing with people.”

But she and others note that human-centered design is also a discipline that brings specific skills and techniques to the process of building a product or service.

Technology teams build better, more robust products and services when they have a true understanding of individuals, their needs, and their journeys, Angel-Johnson says.

“I find my results are more robust. They’re closer to what’s actually needed, and I have higher returns,” she says, adding that leveraging human-centered design principles also helps technology teams deliver faster and at lower costs — mostly because they’re hitting closer to the mark on their first delivery.

This focus on the individual — the human element — happens not by chance but by intention.

Angel-Johnson established a human-centered design approach as part of her overall transformational agenda and her digital and data global strategy. She created teams that included practitioners of human-centered design (new hires as well as upskilled employees) who are “empathizing with the users” and working with product managers and software professionals using agile development principles to turn ideas into reality.

Case in point: A team recently created a child-centered tool, which sits on Salesforce, that gathers and consolidates data to illustrate whether all the projects supporting an individual child helps meet his or her needs — something that informs Save the Children not just on a project output but on overall outcome and impact.

Although specific figures are hard to come by, analysts, researchers, and CIOs say there’s a growing interest in and adoption of human-centered design. And with good reason, as adding this discipline to technology shops creates more useful and useable products and services, they say.

To those unfamiliar with the practice, human-centered design may seem similar to user interface design or more broadly to user experience concepts. But human-centered design goes further by  putting the human at the core of the entire process, not just the interface or the experience.

That’s a change from traditional IT thinking, which historically starts with the technology, says Lane Severson, a senior director at research firm Gartner. “The prominent form in IT is machine-driven or tech-centric,” he explains.

In contrast, human-centered design starts with personas and questions around the personas’ needs, wants, and ambitions as well as their journeys, Severson says.

That, according to practitioners, is what sets human-centered design apart even from user-centered design, as user-centered design still starts with the product and then asks how users will use and experience it — rather than starting with people first.

Research shows that a shift to starting with individuals and putting humans at the heart of innovation and ideation produces measurable results. Severson points to Gartner’s 2021 Hybrid Work Employee Survey, which found that employers with a human-centric philosophy across the business saw reduced workforce fatigue by up to 44%, increased intent to stay by as much as 45%, and improved performance by up to 28%.

Despite such findings, Severson and others say many CIOs and technology teams — and organizations as a whole — have yet to adopt the approach. CIOs often have more immediate challenges to address and other workforce changes to make, such as the move to agile development.

Yet Severson says more technology shops are bringing in human-centered design and seeing good returns for their efforts.

Human-centered design in practice

Katrina Alcorn, who as general manager for design at IBM leads the software design department and design thinking practice, has been a human-centered design practitioner for more than 20 years and says it’s not only a mindset and discipline but common sense.

Still, she acknowledges the approach has been slow to catch on. “You’re creating something for a human, but more often than not we have a tendency — especially with highly technical solutions — to start with the core tech and then figure out how to get people to use it,” she says. “That’s just backwards.”

Alcorn says IBM has been strengthening its muscle in design thinking. The company now offers training and certifications, which give not only designers but others working with them a common understanding of the concept and its principles as well as the language.

“What I call discovery you might call the observe phase, so we do have to align our language to be successful,” she says, adding that technologists who are good listeners and who are curious, empathetic and open to new ideas are already demonstrating key elements of human-centered design.

But that isn’t enough to succeed — at IBM or elsewhere. “It’s not enough to hire designers and say, ‘We do design thinking,’” she says. “If companies want to be successful with human-centered design, they have to create the conditions for designers to thrive.”

Here, embedding human-centered design within the product and service teams is key. As is building out those teams with staff who are familiar with the principles, value the approach, and allow time for research and other parts of the process to happen.

“You want to bring your designers in early, in the problem-framing stage,” she adds.

Delivering human-centric results

Joseph Cevetello, who brought the approach with him when he joined the City of Santa Monica in 2017, is one such CIO doing that.

Cevetello, who had learned about human-centered design during his tenure in higher education, is a fan of the approach. “There’s no better way to get to the needs of the people, the customers,” he says. “I can’t think of any better way to approach innovation than to have that human-centered mindset.”

Cevetello, who models the approach to help instill its principles within his IT team, had staffers work on a project with the Cal Poly Digital Transformation Hub using the human-centered design approach to ideate solutions. That effort paid off, as Cevetello saw his team use that approach in early 2021 when developing a mobile app aimed at making it easier for citizens to connect with the city.

Like others, Cevetello says the human-centered design process all starts with empathy. “To me, empathy is the key to all of it, empathy meaning really trying to engage in a robust inquiry into who the customers are and what their challenges are,” Cevetello says, adding that one of his first tasks was getting his IT team to think in these terms. “I had to get them to think about citizens as customers and these customers have needs and desires and they’re experiencing challenges with what you’re providing. It sounds simple, but it’s very transformational if you approach it from that perspective.”

Sathish Muthukrishnan, the chief information, data, and digital officer at Ally Financial, also believes in the value of human-centered design and the need to start by asking, “What do people really want?” and “What do customers need from banking?”

“We have moved from problem-solving to problem definition,” he explains. “So we’re sitting with marketing, sales, internal engineers, finance and figuring out what we’re really trying to solve for. That is different from building something for people to buy.”

To build the capacity to do that, Muthukrishnan created an innovation lab called TM Studios, whose workers engage directly with customers, handle external research and review customer feedback. (Technology team members rotate through TM Studios to gain and enhance their human-centered design skills, Muthukrishnan notes.)

Muthukrishnan also looks for new hires with experience and skills in human-design thinking, and he offers training in the discipline for employees. Furthermore, Muthukrishnan expects his team to put human-centered design to use, starting with the inspiration phase.

“That’s where you learn from the people you service, immerse yourself in their lives, find out what they really want, emphasize with their needs,” he says. That’s followed by ideation — “going through what you learned and how Ally can use that to meet their needs” — and then implementing the actual product or service.

Muthukrishnan says these tactics ensure “what you’re delivering is most useful and extremely usable for the consumers you’re building for,” adding that the approach enables his team to consider all potential solutions, not just a favored technology — or even technology at all.

Ally’s conversational AI for customer calls is an example of the results. Ally Assist, as it is called (“We don’t trick people into thinking it’s a person,” Muthukrishnan says), will transfer customer calls about Zelle money transfer issues to a live person because Muthukrishnan’s team recognized through its focus on customers “that those are issues that need a human interface.”

“That,” Muthukrishnan adds, “is human-centered design.”

Design Thinking, Software Development

Outsourcing definition

Outsourcing is a business practice in which services or job functions are hired out to a third party on a contract or ongoing basis. In IT, an outsourcing initiative with a technology provider can involve a range of operations, from the entirety of the IT function to discrete, easily defined components, such as disaster recovery, network services, software development, or QA testing.

Companies may choose to outsource services onshore (within their own country), nearshore (to a neighboring country or one in the same time zone), or offshore (to a more distant country). Nearshore and offshore outsourcing have traditionally been pursued to save costs.

Outsourcing services

Business process outsourcing (BPO) is an overarching term for the outsourcing of a specific business process task, such as payroll. BPO is often divided into two categories: back-office BPO, which includes internal business functions such as billing or purchasing, and front-office BPO, which includes customer-related services such as marketing or tech support.

IT outsourcing is a subset of business process outsourcing, and it falls traditionally into one of two categories: infrastructure outsourcing and application outsourcing. Infrastructure outsourcing can include service desk capabilities, data center outsourcing, network services, managed security operations, or overall infrastructure management. Application outsourcing may include new application development, legacy system maintenance, testing and QA services, and packaged software implementation and management.

Today, however, IT outsourcing can also include relationships with providers of software-, infrastructure-, and platforms-as-a-service. These cloud services are increasingly offered not only by traditional outsourcing providers but by global and niche software vendors or even industrial companies offering technology-enabled services.

For more on the latest trends in outsourcing, see “7 hot IT outsourcing trends — and 7 going cold.”

Outsourcing pros and cons

The business case for outsourcing varies by situation, but the benefits and risks of outsourcing often include the following:

Outsourcing BenefitsOutsourcing Risks
lower costs (due to economies of scale or lower labor rates)
increased efficiency
variable capacity
increased focus on strategy/core competencies
access to skills or resources
increased flexibility to meet changing business and commercial conditions
accelerated time to market
lower ongoing investment in internal infrastructure
access to innovation, intellectual property, and thought leadership
possible cash influx resulting from transfer of assets to the new provider

slower turnaround time
lack of business or domain knowledge
language and cultural barriers
time zone differences
lack of control

IT outsourcing models and pricing

The appropriate model for an IT service is determined by the service provided. Most outsourcing contracts have been billed on a time and materials or fixed price basis. But as outsourcing services have matured to include strategic transformation and innovation initiatives, contractual approaches have evolved to include managed services and outcome-based arrangements.

The most common ways to structure an outsourcing engagement include:

Pricing modelEngagement detailsTime and materials
The client pays the provider based on the time and materials used to complete the work. Historically, this has been used in long-term application development and maintenance contracts. It can be appropriate when scope and specifications are difficult to estimate or needs evolve rapidly.
Unit/on-demand pricing
The vendor determines a set rate for a particular level of service, and the client pays based on its usage of that service. Pay-per-use pricing can deliver productivity gains from day one and makes component cost analysis and adjustments easy. But it requires an accurate estimate of the demand volume and a commitment for minimum transaction volumes.
Fixed pricing
Here, price is determined at the start. This can work well when there are stable requirements, objectives, and scope. Fixed pricing makes costs predictable, but when market pricing goes down over time, a fixed price stays fixed. It is also hard on the vendor, which must meet service levels at a certain price no matter how many resources those services require.
Variable pricing
The customer pays a fixed price at the low end of a supplier’s provided service, but this method allows for variance in pricing based on providing higher levels of services.
Cost-plus
The client pays the supplier for its costs, plus a predetermined percentage for profit. Such plans do not allow for flexibility as objectives or technologies change, and it provides little incentive for a supplier to perform effectively.
Performance-based pricing
Here, financial incentives encourage the supplier to perform optimally. This type of pricing plan also requires suppliers to pay a penalty for unsatisfactory service levels. This model is often used in conjunction with a traditional pricing method, such as time-and-materials, and can be beneficial when the customers can identify specific investments the vendor could make in order to deliver a higher level of performance.
Gain-sharing
Pricing is based on the value delivered by the vendor beyond its typical responsibilities. For example, an automobile manufacturer may pay a service provider based on the number of cars it produces. With this kind of arrangement, the customer and vendor each have skin in the game, and each stands to gain a percentage of profits if the supplier’s performance is optimum and meets the buyer’s objectives.
Shared risk/reward
Provider and customer jointly fund the development of new products, solutions, and services with the provider sharing in rewards for a defined period of time. This model encourages the provider to come up with ideas to improve the business and spreads the financial risk between both parties. But it requires a greater level of governance to do well.

Outsourcing vs. offshoring

The term outsourcing is often used interchangeably — and incorrectly — with offshoring, usually by those in a heated debate. But offshoring is a subset of outsourcing wherein a company outsources services to a third party in a country other than the one in which the client company is based, typically to take advantage of lower labor costs. This subject continues to be charged politically because offshore outsourcing is more likely to result in layoffs.

Outsourcing of jobs

Estimates of jobs displaced or jobs created due to offshoring tend to vary widely due to lack of reliable data. In some cases, global companies set up their own captive offshore IT service centers to reduce costs or access skills. Some roles typically offshored include software development, application support and management, maintenance, testing, help desk/technical support, database development or management, and infrastructure support.

In recent years, IT service providers increased investments in IT delivery centers in the US, according to a report from Everest Group. Offshore outsourcing providers have also increased their hiring of US IT professionals to gird against potential increased restrictions on the H-1B visas they use to bring offshore workers to the US to work on client sites.

Some industry experts point out that increased automation and robotic capabilities may actually eliminate more IT jobs than offshore outsourcing.

Outsourcing risks and challenges

The failure rate of outsourcing relationships remains high, ranging from 40% to 70%. At the heart of the problem is the inherent conflict of interest in any outsourcing arrangement. The client seeks better service, often at lower costs, than it would get doing the work itself. The vendor, however, wants to make a profit. That tension must be managed closely to ensure a successful outcome for both client and vendor. A service level agreement (SLA) is one lever for navigating this conflict — when implemented correctly. An SLA is a contract between an IT services provider and a customer that specifies, usually in measurable terms, what services the vendor will furnish. Service levels are determined at the beginning of any outsourcing relationship and are used to measure and monitor a supplier’s performance.

For more on outsourcing contracts, see “11 keys to a successful outsourcing relationship” and “7 tips for managing an IT outsourcing contract.”

Another cause of outsourcing failure is the rush to outsource as a “quick fix” cost-cutting maneuver rather than an investment designed to enhance capabilities, expand globally, increase agility and profitability, or bolster competitive advantage.

Generally speaking, risks increase as the boundaries between client and vendor responsibilities blur and the scope of responsibilities expands. Whatever the type of outsourcing, the relationship will succeed only if both the vendor and the client achieve expected benefits.

See also: “9 IT outsourcing mistakes to avoid” and “10 early warning signs of IT outsourcing disaster.”

Types of outsourcing

Many years ago, the multi-billion-dollar megadeal for one vendor hit an all-time high, but wholesale outsourcing proved difficult to manage for many companies. These days, CIOs have embraced the multi-vendor approach, incorporating services from several best-of-breed vendors.

Multisourcing, however, is not without challenges. The customer must have mature governance and vendor management practices in place. In contract negotiations, CIOs need to spell out that vendors must cooperate or else risk losing the job. CIOs need to find qualified staff with financial as well as technical skills to help run a project management office or some other body that can manage the outsourcing portfolio.

The rise of digital transformation has initiated a shift away from siloed IT services. As companies embrace new development methodologies and infrastructure choices, many standalone IT service areas no longer make sense. Some IT service providers seek to become one-stop shops for clients through brokerage services or partnership agreements, offering clients a full spectrum of services from best-in-class providers.

How to select a service provider

Selecting a service provider is a difficult decision, and no one outsourcer will be an exact fit for your needs. Trade-offs will be necessary.

To make an informed decision, articulate what you want from the outsourcing relationship to extract the most important criteria you seek. It’s important to figure this out before soliciting outsourcers, as they will come in with their own ideas of what’s best for your organization, based largely on their own capabilities and strengths.

Some examples of the questions you’ll need to consider include:

What’s more important to you: the total amount of savings an outsourcer can provide you or how quickly they can cut your costs?Do you want broad capabilities or expertise in a specific area?Do you want low, fixed costs or more variable price options?

Once you define and prioritize your needs, you’ll be better able to decide what trade-offs are worth making.

Outsourcing advisers

Many organizations bring in a sourcing consultant to help establish requirements and priorities. Third-party expertise can help, but it’s important to research the adviser well. Some consultants may have a vested interested in getting you to pursue outsourcing rather than helping you figure out if outsourcing is a good option for your business. A good adviser can help an inexperienced buyer through the vendor-selection process, aiding them in steps like conducting due diligence, choosing providers to participate in the RFP process, creating a model or scoring system for evaluating responses, and making the final decision.

For more advice, see “Outsourcing advisors: 6 tips for selecting the right one.”

Negotiating the best outsourcing deal

Balancing the risks and benefits for both parties is the goal of the negotiation process, which can get emotional and even contentious. But smart buyers will take the lead in negotiations, prioritizing issues that are important to them, rather than being led around by the outsourcer.

Creating a timeline and completion date for negotiations will help rein in the process. Without one, discussions could go on forever. But if an issue needs time, don’t be a slave to the date.

Finally, don’t take any steps toward transitioning the work to the outsourcer while in negotiations. An outsourcing contract is never a done deal until you sign on the dotted line, and if you begin moving the work to the outsourcer, you will be handing over more power over the negotiating process to them as well.

Outsourcing’s hidden costs

Depending on what is outsourced and to whom, studies show that an organization will end up spending at least 10% percent above the agreed-upon figure to manage the deal over the long haul. Among the most significant additional expenses associated with outsourcing are:

the cost of benchmarking and analysis to determine whether outsourcing is the right choicethe cost of investigating and selecting a vendorthe cost of transitioning work and knowledge to the outsourcercosts resulting from possible layoffs and their associated HR issuescosts of ongoing staffing and management of the outsourcing relationship

It’s important to consider these hidden costs when making a business case for outsourcing.

The outsourcing transition

Vantage Partners once called the outsourcing transition period — during which the provider’s delivery team gets up to speed on your business, existing capabilities and processes, expectations and organizational culture — the “valley of despair.” During this period, the new team is trying to integrate transferred employees and assets, begin the process of driving out costs and inefficiencies, while still keeping the lights on. Throughout this period, which can range from several months to a couple of years, productivity very often takes a nosedive.

The problem is, this is also the time when executives on the client side look most avidly for the deal’s promised gains; business unit heads and line managers wonder why IT service levels aren’t improving; and IT workers wonder what their place is in this new mixed-source environment. The best advice is to anticipate that the transition period will be trying, attempt to manage the business side’s expectations, and set up management plans and governance tools to get the organization over the hump.

Outsourcing governance

A highly collaborative relationship based on effective contract management and trust can add value to an outsourcing relationship. An acrimonious relationship, however, can detract significantly from the value of the arrangement, the positives degraded by the greater need for monitoring and auditing. In that environment, conflicts frequently escalate and projects don’t get done.

Successful outsourcing is about relationships as much as it is actual IT services or transactions. As a result, outsourcing governance is the single most important factor in determining the success of an outsourcing deal. Without it, carefully negotiated and documented rights in an outsourcing contract run the risk of not being enforced, and the relationship that develops may look nothing like what you envisioned.

For more on outsourcing governance, see “7 tips for managing an IT outsourcing contract.”

Repatriating IT

Repatriating or backsourcing IT work (bringing an outsourced service back in-house) when an outsourcing arrangement is not working — either because there was no good business case for it in the first place or because the business environment changed — is always an option. However, it is not always easy to extricate yourself from an outsourcing relationship, and for that reason many clients dissatisfied with outsourcing results renegotiate and reorganize their contracts and relationships rather than attempt to return to the pre-outsourced state. But, in some cases, bringing IT back in house is the best option, and in those cases it must be handled with care.

For more on repatriating IT, see “How to bring outsourced services back in-house.”

More on outsourcing:

7 hot IT outsourcing trends — and 7 going cold Top 10 IT outsourcing providers 9 outsourcing myths debunked The hidden costs of outsourcing 11 keys to a successful outsourcing relationship 9 IT outsourcing mistakes to avoid 10 early warning signs of IT outsourcing disaster 12 signs your strategic partnership has gone wrong 7 keys to transformational outsourcing success SLA guide: Best practices for service-level agreements 10 dos and don’ts for crafting more effective SLAs How to contract for outsourcing agile development IT Leadership, IT Strategy, Outsourcing

The logical progression from the virtualization of servers and storage in VSANs was hyperconvergence. By abstracting the three elements of storage, compute, and networking, data centers were promised limitless infrastructure control. That promised ideal was in keeping with the aims of hyperscale operators needing to grow to meet increased demand and that had to modernize their infrastructure to stay agile. Hyperconverged infrastructure (HCI) offered elasticity and scalability on a per-use basis for multiple clients, each of whom could deploy multiple applications and services.

There are clear caveats in the HCI world: limitless control is all well and good, but infrastructure details like lack of local storage and slow networking hardware restricting I/O would always define the hard limits on what is possible. Furthermore, there are some strictures emplaced by HCI vendors that limit the flavour of hypervisor or constrain hardware choices to approved kits. Worries around vendor lock-in surround the black-box nature of HCI-in-a-box appliances, too.

The elephant in the room for hyperconverged infrastructures is indubitably cloud. It’s something of a cliché in the technology landscape to mention the speed at which tech develops, but cloud-native technologies like Kubernetes are showing their capabilities and future potential in the cloud, the data center, and at the edge. The concept of HCI was presented first and foremost as a data center technology. It was clearly the sole remit, at the time, of the very large organization with its own facilities. Those facilities are effectively closed loops with limits created by physical resources.

Today, cloud facilities are available from hyperscalers at attractive prices to a much broader market. It is forecasted that the market for HCI solutions will grow significantly over the next few years, with year-on-year growth at just under 30%. Vendors are selling cheap(er) appliances and lower license tiers to try and mop up the midmarket, and hyperconvergence technologies are beginning to work with hybrid and multi-cloud topologies. The latter trend is demand-led. After all, if an IT team wants to consolidate its stack for efficiency and easy management, any consolidation must be all-encompassing and include local hardware, containers, multiple clouds, and edge installations. That ability also implies inherent elasticity, and by proxy, a degree of future-proofing baked in.

The cloud-native technologies around containers are well-beyond flash-in-the-pan status. The CNCF (Cloud Native Computing Foundation) Annual Survey for 2021 shows that containers and Kubernetes have gone mainstream. 96% of organizations are either using or evaluating Kubernetes. In addition, 93% of respondents are currently using, or planning to use, containers in production. Portable, scalable and platform-agnostic, containers are the natural next evolution in virtualization. CI/CD workflows are happening, increasingly, with microservices at their core.

So, what of hyperconvergence in these evolving computing environments? How can HCI solutions handle modern cloud-native workloads alongside full-blown virtual machines (VMs) across a distributed infrastructure. It can be done with “traditional” hyperconvergence, but the solution will be proprietary incurring steep cost.

Last year, SUSE launched Harvester, a 100% free-to-use, open source modern hyperconverged infrastructure solution that is built on a foundation of cloud native solutions including Kubernetes, Longhorn and Kubevirt. Built on top of Kubernetes, Harvester bridges the gap between traditional HCI software and the modern cloud-native ecosystem. It unifies your VMs with cloud-native workloads and provides organizations a single point of creation, monitoring, and control of an entire compute-storage-network stack. Since containers may run anywhere, from SOC ARM boards up to supercomputing clusters, Harvester is perfect for organizations with workloads spread over data centers, public clouds, and edge locations. Its small footprint makes it a perfect fit for edge scenarios and when you combine it with SUSE Rancher, you can centrally manage all your VMs and container workloads across all your edge locations.

VMs, containers, and HCI are critical technologies for extending IT service to new locations. Harvester represents how organizations can unify them and deploy HCI without proprietary closed solutions, using enterprise-grade open-source software that slots right into a modern cloud-native CI/CD pipeline.

To learn more about Harvester, we’ve provided the comprehensive report for you here.

SUSE

Vishal Ghariwala is the Chief Technology Officer for the APJ and Greater China regions for SUSE, a global leader in true open source solutions. In this capacity, he engages with customer and partner executives across the region, and is responsible for growing SUSE’s mindshare by being the executive technical voice to the market, press, and analysts. He also has a global charter with the SUSE Office of the CTO to assess relevant industry, market and technology trends and identify opportunities aligned with the company’s strategy.

Prior to joining SUSE, Vishal was the Director for Cloud Native Applications at Red Hat where he led a team of senior technologists responsible for driving the growth and adoption of the Red Hat OpenShift, API Management, Integration and Business Automation portfolios across the Asia Pacific region.

Vishal has over 20 years of experience in the Software industry and holds a Bachelor’s Degree in Electrical and Electronic Engineering from the Nanyang Technological University in Singapore.

Vishal is here on LinkedIn: https://www.linkedin.com/in/vishalghariwala/

Hyperconverged Infrastructure